Chapter 806: Box office poison is a thing of the past
On June 20th, "Mulan" held a premiere in mainland China.
After the premiere, a five-day preview event began.
This is a common method of promoting movies.
There are many benefits. Through a small-scale movie, you can collect real feedback from the audience, understand the audience's acceptance level, and then adjust the marketing strategy.
It is also conducive to word-of-mouth marketing, allowing a small number of viewers to watch the movie in advance, spreading word of mouth through the media and these early viewers, and attracting more potential audiences to the theater.
This was Cao Qing's decision.
Cao Qing believes that the movie "Mulan" does not have a leading actor who can carry the box office.
Forget about Liu Yifei. Before "The Richest Man in Xihong City", she was still a box office poison.
Even now, there are still many people who call her box office poison.
If it is scheduled to be released directly, a considerable number of viewers who are interested in the movie may choose to wait and see for fear of being cheated.
This is not good for the movie. By the time word of mouth builds up, the golden time will have passed.
Therefore, it is a safer approach to hold a preview event first.
Start with a small-scale movie. As long as the movie is good, word of mouth can spread and let people know that this time Liu Yifei really acted in a good movie.
In this way, those cautious audiences will not dare to enter the cinema until the day of the official release.
On June 20th, the first day of preview screenings, the box office barely broke 10 million.
Considering that this is a small-scale movie and the movie event only started after the premiere, which actually lasted only half a day, a result of 10 million is already a good result.
The media and audiences who got to see the movie first have already started to play a role.
"Mulan" quietly started the preview mode.
Why is "Mulan" praised by all the audiences who have watched it?
Let’s watch Mulan together tomorrow.
Suba Vegeta: "I have always believed that only Chinese people can capture the essence of Chinese stories, and this has proven to be true. The costumes and makeup of this film are very well done, and Liu Yifei's fighting scenes are also good.
The most rare thing is that Hua Mulan has a growth process. At the beginning, she decided to join the army in her father's place just because she was filial and did not want her old and frail father to return to the battlefield.
At the beginning, Hua Mulan was often laughed at by her comrades because she was thin and not as strong as theirs.
Such a small change is very reasonable, Liu Yifei's physique does not look like he can fight.
In the movie, Mulan finally conquered her comrades through her wisdom and military strategy, which is very reasonable.
Fortunately, the director did not arrange a heroic plot for Liu Yifei to fight against the opponent alone, otherwise it would be a big drama for the small-bodied Hua Mulan to defeat the opponent's fierce general. "
I am Xiao Xiao Xiong: "The pictures and photography are all good, the plot is also good, and what moved me the most was the ending. People found out that Hua Mulan is actually a girl, and everyone admired this woman even more. This is a true heroine."
Xiaoguai: "It's a pretty good movie. The plot of Hua Mulan's meritorious service is quite exciting, and the ending is also quite touching. I'll give it an 8."
The media and the audience who watched the movie in advance gave it pretty good ratings, and it really worked.
Some netizens who were waiting and watching became interested.
"Are you hired by the crew? Liu Yifei is a well-known box office poison. How many movies she starred in are good?"
"The above, you haven't even watched those movies that Liu Yifei acted in, she often took the blame, okay? Take The Forbidden Kingdom for example, how many scenes did she have? She couldn't bear the blame for the movie's failure."
"If it's really like you said, this movie is worth watching, I'll buy a ticket. If I find that you guys fooled me after watching it, don't blame me for coming back to scold you."
As word of mouth gradually spread, the box office reached million on June and million on June .
June , million.
June , million.
Thanks to the advance screenings, the daily box office has been increasing, and there haven’t been too many negative reviews online. Positive reviews account for the majority, which shows that the quality of the movie is good.
So on June 25th, "Mulan" was officially announced to be released nationwide.
The previous previews have proved the quality and potential of this film, so the theaters have given it a high screening rate of more than 40%.
The box office on the first day of its official release was million.
However, during the promotion, they certainly would not say that "Mulan" grossed over 100 million yuan on the first day.
According to convention, the accumulated box office revenue from the previous preview days will be counted together, so the official first-day box office revenue was million.
The purpose is to create a gimmick. Colleagues in the circle all do it this way, so of course Cao Qing can do the same.
On June , the box office reached million yuan, and the cumulative box office exceeded million yuan. The movie has already made back its investment.
At this point, Liu Yifei can finally get rid of the label of box office poison.
Except for Liu Yifei, this movie has no other actor capable of carrying the box office, but there are quite a few veteran actors.
The movie was a success, and Liu Yifei, as the main character with the most appearances, undoubtedly benefited the most.
The rating of this movie dropped from around to , but the box office continued to rise.
It is normal that the rating dropped because "Mulan" is a commercial film.
The plot of the movie has a bit of the flavor of a cool novel. A girl joins the army to replace her father. At the beginning, she is despised by her comrades. The team encounters a large group of the enemy during patrol.
The commander of the squad was shot dead on the spot. It was Mulan who stepped forward to take over the command of the battlefield, fighting and retreating to save the patrol team.
Afterwards, Hua Mulan defeated the enemy many times with her wisdom, and finally became a frontline commander with her military achievements.
After defeating the enemy and returning triumphantly, he refused the emperor's reward and only wanted to retire and return to the countryside to be with his parents.
The plot is cool and cool, with basically no abusive plot.
Audiences love to watch this kind of plot, but the "rating experts" who give ratings are not so fond of it.
They prefer art films, but most ordinary audiences don't like to watch art films.
Another reason for the lower rating is that fans of Deshini gave bad reviews.
In the eyes of these people, Deshini just announced that it would make a live-action version of "Mulan", and you guys made a "Mulan". Even if you made it well, I will give you a bad review and annoy you.
There are such people, and there are quite a few of them. These people are the so-called brainless fans.
After the release of Deshini's "Mulan", the audience complained that it had no historical knowledge, the details were not well done, and the plot was terrible. These brainless fans still came out to whitewash Deshini.
They will tell the audience, you know nothing, the live-action version of Deshini's "Mulan" is adapted from the animated version, what historical common sense do you need? It's obvious that you haven't watched the animated version.
No matter how pessimistic people are, no one can deny that this version of "Mulan" has been a commercial success.
The pressure has been put on Deshini.
(End of this chapter)
On June 20th, "Mulan" held a premiere in mainland China.
After the premiere, a five-day preview event began.
This is a common method of promoting movies.
There are many benefits. Through a small-scale movie, you can collect real feedback from the audience, understand the audience's acceptance level, and then adjust the marketing strategy.
It is also conducive to word-of-mouth marketing, allowing a small number of viewers to watch the movie in advance, spreading word of mouth through the media and these early viewers, and attracting more potential audiences to the theater.
This was Cao Qing's decision.
Cao Qing believes that the movie "Mulan" does not have a leading actor who can carry the box office.
Forget about Liu Yifei. Before "The Richest Man in Xihong City", she was still a box office poison.
Even now, there are still many people who call her box office poison.
If it is scheduled to be released directly, a considerable number of viewers who are interested in the movie may choose to wait and see for fear of being cheated.
This is not good for the movie. By the time word of mouth builds up, the golden time will have passed.
Therefore, it is a safer approach to hold a preview event first.
Start with a small-scale movie. As long as the movie is good, word of mouth can spread and let people know that this time Liu Yifei really acted in a good movie.
In this way, those cautious audiences will not dare to enter the cinema until the day of the official release.
On June 20th, the first day of preview screenings, the box office barely broke 10 million.
Considering that this is a small-scale movie and the movie event only started after the premiere, which actually lasted only half a day, a result of 10 million is already a good result.
The media and audiences who got to see the movie first have already started to play a role.
"Mulan" quietly started the preview mode.
Why is "Mulan" praised by all the audiences who have watched it?
Let’s watch Mulan together tomorrow.
Suba Vegeta: "I have always believed that only Chinese people can capture the essence of Chinese stories, and this has proven to be true. The costumes and makeup of this film are very well done, and Liu Yifei's fighting scenes are also good.
The most rare thing is that Hua Mulan has a growth process. At the beginning, she decided to join the army in her father's place just because she was filial and did not want her old and frail father to return to the battlefield.
At the beginning, Hua Mulan was often laughed at by her comrades because she was thin and not as strong as theirs.
Such a small change is very reasonable, Liu Yifei's physique does not look like he can fight.
In the movie, Mulan finally conquered her comrades through her wisdom and military strategy, which is very reasonable.
Fortunately, the director did not arrange a heroic plot for Liu Yifei to fight against the opponent alone, otherwise it would be a big drama for the small-bodied Hua Mulan to defeat the opponent's fierce general. "
I am Xiao Xiao Xiong: "The pictures and photography are all good, the plot is also good, and what moved me the most was the ending. People found out that Hua Mulan is actually a girl, and everyone admired this woman even more. This is a true heroine."
Xiaoguai: "It's a pretty good movie. The plot of Hua Mulan's meritorious service is quite exciting, and the ending is also quite touching. I'll give it an 8."
The media and the audience who watched the movie in advance gave it pretty good ratings, and it really worked.
Some netizens who were waiting and watching became interested.
"Are you hired by the crew? Liu Yifei is a well-known box office poison. How many movies she starred in are good?"
"The above, you haven't even watched those movies that Liu Yifei acted in, she often took the blame, okay? Take The Forbidden Kingdom for example, how many scenes did she have? She couldn't bear the blame for the movie's failure."
"If it's really like you said, this movie is worth watching, I'll buy a ticket. If I find that you guys fooled me after watching it, don't blame me for coming back to scold you."
As word of mouth gradually spread, the box office reached million on June and million on June .
June , million.
June , million.
Thanks to the advance screenings, the daily box office has been increasing, and there haven’t been too many negative reviews online. Positive reviews account for the majority, which shows that the quality of the movie is good.
So on June 25th, "Mulan" was officially announced to be released nationwide.
The previous previews have proved the quality and potential of this film, so the theaters have given it a high screening rate of more than 40%.
The box office on the first day of its official release was million.
However, during the promotion, they certainly would not say that "Mulan" grossed over 100 million yuan on the first day.
According to convention, the accumulated box office revenue from the previous preview days will be counted together, so the official first-day box office revenue was million.
The purpose is to create a gimmick. Colleagues in the circle all do it this way, so of course Cao Qing can do the same.
On June , the box office reached million yuan, and the cumulative box office exceeded million yuan. The movie has already made back its investment.
At this point, Liu Yifei can finally get rid of the label of box office poison.
Except for Liu Yifei, this movie has no other actor capable of carrying the box office, but there are quite a few veteran actors.
The movie was a success, and Liu Yifei, as the main character with the most appearances, undoubtedly benefited the most.
The rating of this movie dropped from around to , but the box office continued to rise.
It is normal that the rating dropped because "Mulan" is a commercial film.
The plot of the movie has a bit of the flavor of a cool novel. A girl joins the army to replace her father. At the beginning, she is despised by her comrades. The team encounters a large group of the enemy during patrol.
The commander of the squad was shot dead on the spot. It was Mulan who stepped forward to take over the command of the battlefield, fighting and retreating to save the patrol team.
Afterwards, Hua Mulan defeated the enemy many times with her wisdom, and finally became a frontline commander with her military achievements.
After defeating the enemy and returning triumphantly, he refused the emperor's reward and only wanted to retire and return to the countryside to be with his parents.
The plot is cool and cool, with basically no abusive plot.
Audiences love to watch this kind of plot, but the "rating experts" who give ratings are not so fond of it.
They prefer art films, but most ordinary audiences don't like to watch art films.
Another reason for the lower rating is that fans of Deshini gave bad reviews.
In the eyes of these people, Deshini just announced that it would make a live-action version of "Mulan", and you guys made a "Mulan". Even if you made it well, I will give you a bad review and annoy you.
There are such people, and there are quite a few of them. These people are the so-called brainless fans.
After the release of Deshini's "Mulan", the audience complained that it had no historical knowledge, the details were not well done, and the plot was terrible. These brainless fans still came out to whitewash Deshini.
They will tell the audience, you know nothing, the live-action version of Deshini's "Mulan" is adapted from the animated version, what historical common sense do you need? It's obvious that you haven't watched the animated version.
No matter how pessimistic people are, no one can deny that this version of "Mulan" has been a commercial success.
The pressure has been put on Deshini.
(End of this chapter)
