The lights at the Sky Studios press conference were bright, and David Ellison faced the reporters with a proud look on his face.
He introduced the movie "Tron: Legacy" to reporters with great enthusiasm, as if it was the next best movie.
"We spent five years preparing this film, studying the original series and making a lot of adaptations. I think this is a great film that both passers-by and fans will be satisfied with..."
David Ellison boasts a lot, but the media reporters below will not let him go.
During the media question-and-answer session, reporters began to challenge.
"Mr. Ellison, Sky Studios put TRON: Legacy in the same schedule as Inception. Was that intentional?"
Of course David Ellison did it on purpose, but that's obviously not the right way to answer.
He said: "This is the result of our careful consideration. We think the film will be very competitive in the summer."
The implication is that he is not afraid of "Inception" or the competition with Gilbert Jr.
However, the reporters obviously did not think so. One reporter continued to ask:
"As we all know, Gilbert Jr. has always been hard to beat in the summer season. Even if Tron: Legacy is good, both sides will suffer at best.
What confidence do you have that you can beat Gilbert Jr. with this movie?"
David Ellison was slightly angry. Why didn't these annoying media praise his merits? Wasn't he better than little Gilbert?
Fortunately, after years of experience in Hollywood, he finally managed to control his emotions.
"Whether or not he can beat Gilbert Jr. is not what I care about. Anyway, everyone will be shocked by this movie next summer."
Now that the press conference has started, there is no room for maneuver.
After all, you just said that you are confident, but then you changed your schedule. That's embarrassing.
David Ellison is a man who cares about his reputation. He would never accept a change in the schedule, even if Michael Ovitz tried his best to persuade him.
Mel Gibson also mocked Michael Ovitz, saying that he becomes less courageous as he gets older.
Michael Ovitz was helpless. He had a bad feeling, even though the project of "Tron: Legacy" was snatched away from Gilbert Jr. by David Ellison.
But he always felt that this was a trap set by Gilbert Jr. for David Ellison.
The reason why Gilbert Jr. was able to make his mark in Hollywood, the world of fame and fortune, is not only because of his talent in filmmaking, but also because of his means which should not be underestimated.
If you think he is a kind man, you are very wrong.
But unfortunately, because of the success of the "Transformers" project, David Ellison no longer thought there was any trap in it.
Little Gilbert was really willing to use a Transformer to set a trap for David Ellison. What a clever trick!
Michael Ovitz feels that the subsequent consecutive releases of "John Carter" and "Battleship" have significant hidden dangers.
But things have developed to this point, and he can only do his best and leave the rest to fate.
It is understandable that Gilbert Jr. feels that David Ellison wants to defeat him. Although he is not optimistic about the movie "Tron", David Ellison is courageous.
Although he admires David Ellison's courage, Gilbert Jr. will not show mercy.
At the same time as the post-production started, the promotion and publicity of "Inception" also began simultaneously.
In this era, if commercial movies want to sell well, the story structure must be simple. For example, "Avatar", which has already earned more than 4 million US dollars in North America, is a simple story with a focus on visual effects. The story of "Inception" is not simple, and it can even be said to be a bit brain-burning, so it is far from being as simple as a high-quality movie will sell well.
Gilbert Jr. suggested that the publicity and promotion department should make more use of the Internet and start a viral marketing program.
Disney's publicity and promotion department set up a website for "Inception". The homepage only shows a spinning top, and its connection with the plot is kept secret. This sense of mystery aroused the audience's curiosity and expectations for the movie.
In addition, Disney also organized some joint activities with the film's sponsors such as Apple, bananas, and Hamilton watches, spreading marketing through physical objects such as T-shirts and USB flash drives.
These items are printed with movie-related graphics and QR codes, directing viewers to specific websites to learn more about the film's background and setting.
Secondly, film marketers use the core ideas in the film, such as dream machine technology and conscious crime, to popularize scientific knowledge about dreams.
They filmed a video of Gilbert Jr. interviewing dream scientists to discuss the principles of dream science and conscious crime, in order to stimulate the audience's interest in the prospects of dream science portrayed in the film.
This kind of popular science publicity not only increases the exposure of the film, but also allows the audience to have a deeper understanding of the theme and background of the film.
In addition, after participating in the official website event, lucky fans will have the opportunity to win the dream machine in the movie.
A movie fan showed off his dream machine on a social platform, which contained contents such as "Dream Rules", "Dream Maze Construction and Application", and "Dream Technology Development Report".
The content sounds very grand and is written so realistically that one can't help but doubt that it is true.
In addition, there are signatures and posters of the main creators, as well as a spinning top in the dream machine. The previously released poster showed a scene of Leonardo DiCaprio spinning the spinning top.
These marketing methods and activities effectively attracted movie fans to continue to pay attention to the movie "Inception".
It can be said that if it were a film directed by an ordinary Hollywood director, it would definitely not be able to create such a big sensation.
But Gilbert Jr.'s films have always been valued by movie fans and the media, and the things and content that come out of his crew have also attracted much attention.
Taking advantage of the curiosity of movie fans, encouraging them to continue paying attention to the movie and participate in the puzzle-solving process is the strategy set by Disney's publicity and promotion department.
As fans participate in interactive activities more frequently and in-depth, the unknown past of the character played by Leonardo DiCaprio and the respective responsibilities and tasks of the Dream Stealing team members are also unlocked simultaneously.
On the eve of the Golden Globe Awards, "Inception" officially released its first trailer, which was only thirty seconds long.
The trailer was posted on Xigua Video and received more than 700 million hits in 240 hours, with more than million shares and reposts, and comments.
Based on the content on the official website in the past few days, fans have given their own guesses about the plot.
This is also part of attracting fans to participate in the discussion, allowing fans to stimulate their strong curiosity about the plot and thus attract more fans to participate.
After that, an online organization called the Dream Stealers Union suddenly announced that several of the union’s confidential activities had been leaked, and the union was contacting the FBI to investigate the cause of the leak.
Then several documents suddenly appeared on the Internet, with some key contents censored. But it can be seen that the target of this dream stealing team is Steve Jobs.
The purpose of the operation was to obtain the core secrets of iPhone 4 in order to obtain huge profits.
There is no doubt that this is a joint event between the "Inception" crew and Apple, to build momentum for Apple's new mobile phone and promote the film.
Although they knew that this was a promotional activity, fans who had already felt involved in the movie still participated in this puzzle-solving activity and enjoyed it very much.
So far, it can be said that the film has achieved good publicity and promotion effects. (End of this chapter)
He introduced the movie "Tron: Legacy" to reporters with great enthusiasm, as if it was the next best movie.
"We spent five years preparing this film, studying the original series and making a lot of adaptations. I think this is a great film that both passers-by and fans will be satisfied with..."
David Ellison boasts a lot, but the media reporters below will not let him go.
During the media question-and-answer session, reporters began to challenge.
"Mr. Ellison, Sky Studios put TRON: Legacy in the same schedule as Inception. Was that intentional?"
Of course David Ellison did it on purpose, but that's obviously not the right way to answer.
He said: "This is the result of our careful consideration. We think the film will be very competitive in the summer."
The implication is that he is not afraid of "Inception" or the competition with Gilbert Jr.
However, the reporters obviously did not think so. One reporter continued to ask:
"As we all know, Gilbert Jr. has always been hard to beat in the summer season. Even if Tron: Legacy is good, both sides will suffer at best.
What confidence do you have that you can beat Gilbert Jr. with this movie?"
David Ellison was slightly angry. Why didn't these annoying media praise his merits? Wasn't he better than little Gilbert?
Fortunately, after years of experience in Hollywood, he finally managed to control his emotions.
"Whether or not he can beat Gilbert Jr. is not what I care about. Anyway, everyone will be shocked by this movie next summer."
Now that the press conference has started, there is no room for maneuver.
After all, you just said that you are confident, but then you changed your schedule. That's embarrassing.
David Ellison is a man who cares about his reputation. He would never accept a change in the schedule, even if Michael Ovitz tried his best to persuade him.
Mel Gibson also mocked Michael Ovitz, saying that he becomes less courageous as he gets older.
Michael Ovitz was helpless. He had a bad feeling, even though the project of "Tron: Legacy" was snatched away from Gilbert Jr. by David Ellison.
But he always felt that this was a trap set by Gilbert Jr. for David Ellison.
The reason why Gilbert Jr. was able to make his mark in Hollywood, the world of fame and fortune, is not only because of his talent in filmmaking, but also because of his means which should not be underestimated.
If you think he is a kind man, you are very wrong.
But unfortunately, because of the success of the "Transformers" project, David Ellison no longer thought there was any trap in it.
Little Gilbert was really willing to use a Transformer to set a trap for David Ellison. What a clever trick!
Michael Ovitz feels that the subsequent consecutive releases of "John Carter" and "Battleship" have significant hidden dangers.
But things have developed to this point, and he can only do his best and leave the rest to fate.
It is understandable that Gilbert Jr. feels that David Ellison wants to defeat him. Although he is not optimistic about the movie "Tron", David Ellison is courageous.
Although he admires David Ellison's courage, Gilbert Jr. will not show mercy.
At the same time as the post-production started, the promotion and publicity of "Inception" also began simultaneously.
In this era, if commercial movies want to sell well, the story structure must be simple. For example, "Avatar", which has already earned more than 4 million US dollars in North America, is a simple story with a focus on visual effects. The story of "Inception" is not simple, and it can even be said to be a bit brain-burning, so it is far from being as simple as a high-quality movie will sell well.
Gilbert Jr. suggested that the publicity and promotion department should make more use of the Internet and start a viral marketing program.
Disney's publicity and promotion department set up a website for "Inception". The homepage only shows a spinning top, and its connection with the plot is kept secret. This sense of mystery aroused the audience's curiosity and expectations for the movie.
In addition, Disney also organized some joint activities with the film's sponsors such as Apple, bananas, and Hamilton watches, spreading marketing through physical objects such as T-shirts and USB flash drives.
These items are printed with movie-related graphics and QR codes, directing viewers to specific websites to learn more about the film's background and setting.
Secondly, film marketers use the core ideas in the film, such as dream machine technology and conscious crime, to popularize scientific knowledge about dreams.
They filmed a video of Gilbert Jr. interviewing dream scientists to discuss the principles of dream science and conscious crime, in order to stimulate the audience's interest in the prospects of dream science portrayed in the film.
This kind of popular science publicity not only increases the exposure of the film, but also allows the audience to have a deeper understanding of the theme and background of the film.
In addition, after participating in the official website event, lucky fans will have the opportunity to win the dream machine in the movie.
A movie fan showed off his dream machine on a social platform, which contained contents such as "Dream Rules", "Dream Maze Construction and Application", and "Dream Technology Development Report".
The content sounds very grand and is written so realistically that one can't help but doubt that it is true.
In addition, there are signatures and posters of the main creators, as well as a spinning top in the dream machine. The previously released poster showed a scene of Leonardo DiCaprio spinning the spinning top.
These marketing methods and activities effectively attracted movie fans to continue to pay attention to the movie "Inception".
It can be said that if it were a film directed by an ordinary Hollywood director, it would definitely not be able to create such a big sensation.
But Gilbert Jr.'s films have always been valued by movie fans and the media, and the things and content that come out of his crew have also attracted much attention.
Taking advantage of the curiosity of movie fans, encouraging them to continue paying attention to the movie and participate in the puzzle-solving process is the strategy set by Disney's publicity and promotion department.
As fans participate in interactive activities more frequently and in-depth, the unknown past of the character played by Leonardo DiCaprio and the respective responsibilities and tasks of the Dream Stealing team members are also unlocked simultaneously.
On the eve of the Golden Globe Awards, "Inception" officially released its first trailer, which was only thirty seconds long.
The trailer was posted on Xigua Video and received more than 700 million hits in 240 hours, with more than million shares and reposts, and comments.
Based on the content on the official website in the past few days, fans have given their own guesses about the plot.
This is also part of attracting fans to participate in the discussion, allowing fans to stimulate their strong curiosity about the plot and thus attract more fans to participate.
After that, an online organization called the Dream Stealers Union suddenly announced that several of the union’s confidential activities had been leaked, and the union was contacting the FBI to investigate the cause of the leak.
Then several documents suddenly appeared on the Internet, with some key contents censored. But it can be seen that the target of this dream stealing team is Steve Jobs.
The purpose of the operation was to obtain the core secrets of iPhone 4 in order to obtain huge profits.
There is no doubt that this is a joint event between the "Inception" crew and Apple, to build momentum for Apple's new mobile phone and promote the film.
Although they knew that this was a promotional activity, fans who had already felt involved in the movie still participated in this puzzle-solving activity and enjoyed it very much.
So far, it can be said that the film has achieved good publicity and promotion effects. (End of this chapter)
