Chapter 540 60 Million Fans

The film market is very busy between mid-November and December, and movies of all levels are squeezed into the top of the schedule, and audiences can hardly watch level of competition is at its peak in recent years.

The last time I had to go back to the period of "If You Are the One", "Let the Bullets Fly" and "Orphan of Zhao", but the average quality of those films is still not comparable.

Why do you say that?

Because the super blockbuster is about to be released, and there are a bunch of pseudo-literary films, which are actually companion movies of the blockbuster.

There is a saying that it is an epoch-making super blockbuster, which can attract quite a few viewers who have never seen a movie to buy tickets for the first time. Once they watch the movie once, due to the good movie-watching experience, they may have the second and third times. Until it becomes a stable movie group, it will eventually benefit everyone who eats movies.

At this time, the movie was a blockbuster movie at the level of "rescue the market". According to the slang of the Internet, it helped the entire industry to bear the "cost of attracting newcomers". Since the 90s, there are only three movies that can bear this title.

Two are Hollywood films "Titanic" and "Avatar", and the other is a domestic film "Hero".

That's why "Hero" is regarded as a masterpiece. After it, a large number of audiences are willing to spend tens of dollars to watch domestic blockbusters. In this sense, no matter how much Zhang's status is raised, it is not an exaggeration.

"Zodiac" may be the second part.

Fang Yi's appeal as a director surpassed Zhang Yimou's, and his appeal as an actor surpassed that of Jet Li. He also has his elder brother Cheng Xiangxiang who always makes the audience owe a ticket.

The domestic film market in 12 also performed poorly. The first three quarters were beaten to the ground. At this time, history is undoubtedly reincarnated, and a strong man from heaven is needed to give everyone a boost.

And there are quite a lot of people who want to be macho.

Republic Times, Emperor Entertainment, and China Film Group urgently formulated a publicity plan for Fang Yi, and the manager Zhenjie introduced the current situation to Fang Yi:
"In the past, there were mainly these few movies that competed in the market, "The King's Feast", "[-]", "Life of Pi", "Zodiac", "Lost in Thailand"...Look, Which movie is not famous? All crowded together, not more than a month before and after, if this is not intense, I simply don't know what is intense!"

The first three here are literary, and the last two are popcorn movies and comedy movies.

This configuration is reasonable, but where is the problem?

All must take the box office.

"The King's Feast" cost over million yuan, "" cost [-] million yuan, and "Youth Pi" cost [-] million . dollars. These literary films are ridiculously expensive, more expensive than most commercial films at the same time, and must sell more than commercial films. box office.

方沂接过真姐的资料粗略一看,其中《王的盛宴》、《少年派》和《泰囧》已经在11月中旬上映,分别拿3000万、2亿7000万和5亿多票房。

"The King's Feast" was filmed by Lu Chuan, and "China News" commented that "the rhythm is dull, the lines are read with gnashing teeth, more like a Shakespeare-style stage play."Obviously, Lu Chuan's film is useless and not worth mentioning.

Due to the poor box office, Lu Chuan burst into tears at the road show, saying "this movie ended my youth", and said that the movie has undergone "temporary name changes, main creative changes, start delays, filming suspensions, release delays, etc. Many accidents..."

In a word, it's not that my brother is incapable, it's because of God's incompetence.

If Lu Chuan was a duster on the construction site, he would have been dismissed because of poor project is to say, he is making a movie, and he is still to blame.

"Lost in Thailand" far exceeded expectations, and its cost was only 3000 million. However, more audiences are waiting for the release of "Zodiac". Perhaps without Fang Yi, director Xu Zheng will have better results.

"Youth Pi" is not a movie that can win the box office. The core of the story is a pure literary film, but thanks to the industry's most advanced special effects technology, it has indeed reaped dividends.

After a pass analysis, Fang Yi's biggest competitor is still "1942".

Where it costs, no matter what, some people will buy it.

The film "1942" should also think so. Maybe it can't compete with "Zodiac", and it shouldn't lose too badly. Maybe it can still fight.

On December 12rd, Fang Yi started the publicity mode and frantically received notices: "Southern Weekend", "China News", "Renren Daily", "China Film Report"... These publicity will be in the next one to half months Pushing it to the public depends on the timeliness and audience of the platform.

The bibs under Zhang Chaoyang also reacted quickly, intentionally pushing the topic of "Zodiac" and updating Fang Yi's itinerary simultaneously on the bibs related to the also opened an account himself, often reposting Fang Yi's promotional news, and set up team building activities for the whole company of Souhu early on - that is, he booked a theater to watch Fang Yi's movies.

Lao Zhang said: "People who do not support Fang Yi do not conform to our company's values."

"During the years of my business, I have also tried many channels. I have trusted many people, and finally found that only Fang Yi is the most trustworthy. Only by cooperating with Fang Yi can there be a way out."

"Let me tell you with the knowledge of a . in physics that there is no absolute chance in the world, and all chances are inevitable."

"When you discover a law that is difficult to understand with existing knowledge, you don't care what it is. You follow it first. Do you know what it is? This is the attitude of respecting science."

Thanks to the so-called "point screening" system, before the official release of "Zodiac", some cities were successively selected for are two in Beijing, two in Shanghai, and one in Guangzhou and Shenzhen. Fans are not allowed to use any electronic equipment to record or record the screen. After watching the movie, they can stay for a while because the main creator may appear on the scene.

The last time Fang Yi met his fans up close was the summer F1 race in Shanghai, almost half a year ago.

For this benefit, it is hard to find tickets for the screening of "Zodiac".It’s useless for the staff to ban electronic devices in every possible way. Fans can always pull out their mobile phones to ask for co-productions, and some clips will definitely flow , "Zodiac" has a lot of special effects and does not rely on the plot to win.

Now there is a technology that can monitor which screen was shot from the outgoing video, but this technology has not been popularized yet, at least three or four years later.

At this moment, there are not many Imax giant screens, and many counties have just begun to lay multi-screen cinemas.

On the [-]th, Fang Yi had already walked around, taking time to stand for Burberry and Rolex, both of which are sponsors of the commercial film shot by Mercedes-Benz will be released soon. The commercial film has been suppressed from summer vacation to winter, just waiting for the release of "Zodiac".

"Zodiac" continues to expand the scope of screenings, so far it has won 1200 million screenings at the box office, and this result will eventually be counted in the total box reviews on Douban are excellent. Some fans said, "Writing this film review while crying, I feel that Chinese commercial films have finally stood up. It is definitely the best domestic commercial film in the past ten years", with a rating of . More than 400 people commented.

Maybe many people don’t know Douban’s scoring style very well. A domestic film with a score of 7 or above is a good film, a score of 8 or above is a must-see, and a score of 9 is a masterpiece of movie history.

Movies like "Inception" have foreign bonuses, and they are only .

As far as the current artistry of "Zodiac" is concerned, it will definitely not reach 9 points. The reason why it exceeds 9 points is mainly because Fang Yi's 60 billion fans are scoring points, and it will eventually fall back to the proper score range.

The main creator of "1942" was also running horses to promote. Feng Dapao led the entire crew to screen in Shaanxi and Henan provinces. Literary dream.

As I said before, due to objective factors, of mainland commercial films premiere in Beijing, and Feng Dapao is that one percent, which is quite silly and awesome.

So how much is "1942" at the box office?

More than 700 million.

Fang Yi was quite shocked, because this result was good.

(End of this chapter)

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