It was just 5 o'clock in the morning of May 8th.
The lights in the MiHoYo studio building located at the Qingshan Lake base in Dongjiang are already on.
The game is about to be launched today, and everyone can't help but be nervous.
After so much preparation in the early stages, now is the moment to start.
"Today we are going to focus on the following data: the number of registered users, recharge turnover, ranking on both end-user bestseller lists, and player game time. We should try to collect as much user feedback as possible." Liu Wei clapped his hands at the hard-working employees and said, "Everyone should believe in yourself. During the pre-download stage, we have topped the App Store free list for three consecutive days. The quality of our games is worthy of recognition."
"The server must be stable. Not only will it crash, but even lag or difficulty logging in is not allowed."
"Yes! Mr. Liu!"
9 o'clock in the morning.
"Genshin Impact" starts global simultaneous public beta!
At this moment, each of the four giants of miHoYo is hiding in Cai Haoyu's office with a notebook in hand.
Some people are paying close attention to the server operation status, some are watching the background data jumping, and some are opening Bilibili to read player feedback...
Data and word of mouth determine everything.
In the Internet age, the speed of information dissemination has increased dramatically. Whether a game is good or not may be evaluated by someone within one or two hours.
"It's been exactly one hour now, and the number of registrations has exceeded half a million."
Cai Haoyu nodded: "Not a bad start! Everyone can breathe a sigh of relief now."
“On platforms like Baidu, Zhihu, Weibo, and TikTok, the search volume and number of topics related to ‘Genshin Impact’ have all grown explosively. They have all topped the charts, overshadowing other hot news.” Zhang Qinghua excitedly waved his fist.
This directly shows that the popularity and traffic of "Genshin Impact" has exploded, and few games can achieve this.
"Seven of the top ten anchors on Bilibili are playing Genshin Impact, while Douyu has only two."
Luo Yuhao didn't know whether to laugh or cry. He said, "Our "Genshin Impact" is indeed popular. Many Taobao stores have put up initial card draw numbers, and some account trading platforms have also put up initial card draw numbers. Now the highest initial card number has been sold for nearly 1000 yuan, and since many players can't draw high-star characters, there is still potential for it to rise."
"The backend turnover is also growing very fast!"
Liu Wei asked Zhang Qinghua who was standing beside him: "What is the feedback from the players?"
Zhang Qinghua smiled awkwardly: "It's polarized, but the negative reputation is mainly focused on the low card draw rate and the high kryptonian cost. You see, the one with the highest number of likes is 'Kryptonian gold, nothing (African dog head)' and this one..."
"The biggest problem with Genshin Impact is that if I'm not familiar with the game, I don't even know where to go or how to spend energy. The novice process is too long, the controller operation has serious bugs, the main line is not intuitive enough, the map design is not friendly, the enemy's search range is too wide, and the upgrade will be discovered by the enemy, etc. To be honest, it is far from as interesting as the various closed beta tests and various evaluation videos say. The so-called element combination is just a 1+1=2 operation."
Cai Haoyu said, "We have discussed the explosion rate issue repeatedly internally and cannot adjust it. If it is too high, it will undoubtedly reduce the difficulty of the game. But the second comment is very interesting. We do need to simplify the process for novices, enrich the game guidance, and strengthen the main storyline. We will try to correct it in the next version update. Of course, we should not change our operating characteristics because of a player's comment."
Liu Wei smiled and said, "How is it? I told you that our game is reliable, right? Can you put your mind at ease now?"
…………
Is Genshin Impact a hit? The answer is undoubtedly yes.
On the day of the public beta, in addition to maintaining its position at the top of the free list, "Genshin Impact" also quickly jumped to the top of the best-selling list.
From nowhere to No. 1 on the iOS best-selling list, the ranking has risen by at least: 1000 places.
This number is exaggerated, but not surprising. When the PC version was tested in advance, the official "Genshin Impact" had already announced that the number of global reservations had exceeded 1500 million. Some people may not want to admit that the explosion of "Genshin Impact" in the mobile game market is almost certain.
On the day of the launch, the total daily turnover in China and overseas exceeded million yuan through PC alone. Among them, the Chinese mainland market alone contributed 260 million DAUs, and the payment rate reached 25%.
In addition, in just one day, "Genshin Impact" ranked among the top 69 free lists in 10 countries and regions around the world, the top 41 in 5 markets, and topped the iOS game free list in 5 markets.
In terms of best-selling list performance, "Genshin Impact" is currently ranked 5th on the Korean iOS best-selling list and 7th on the Japanese best-selling list, and its ranking is expected to further improve. Combined with its No. 1 performance on the Chinese iOS best-selling list, "Genshin Impact" has penetrated the markets of China, Japan and South Korea on the first day.
As of 24:280 that evening, the number of registered users exceeded million, and UID showed that the number of players was growing rapidly.
This topic has surpassed the previous top product "PlayerUnknown's Battlegrounds", and it can be said to have surpassed its senior brother. It is estimated that only when "World of Warcraft Classic" is launched in a few years can it be comparable.
but……
Compared with the positive feedback from overseas players, the feedback from domestic players is still relatively polarized.
Most of them complained about the high cost and low explosion rate, and a small number of players complained about the experience. However, players generally praised the game's cartoon rendering technology, open world design and element interaction mechanism, and believed that its graphics performance reached the top level in mobile games, especially at 1080p resolution on PC.
Amidst this controversy, the various data of "Genshin Impact" continued to rise. The controversy actually boosted the popularity of the game!
The second night after the game was launched.
Chen Pingjiang, the major shareholder of miHoYo Studio, generously booked the buffet restaurant of a five-star hotel and held a grand celebration banquet.
It can be regarded as a reward for all miHoYo employees for their hard work over the years.
It was because of their hard work that they got Chen Pingjiang a hen that laid eggs.
“Congratulations, the market feedback is unexpectedly good, which proves that your efforts are worthwhile. From now on, everyone in the world will know you!” Chen Pingjiang raised his champagne glass with a smile and clinked glasses with the four members of miHoYo.
Cai Haoyu was extremely terrified: "Mr. Chen, I don't dare. The success of Genshin Impact is mainly due to your support and the support of our sister companies. If it weren't for you, miHoYo might have disbanded long ago."
Liu Wei on the side also nodded and said: "What impressed me most is that Mr. Chen never put pressure on us because of the difficult birth of "Genshin Impact". In short, he silently supported us and criticized us for rushing to finish the work. Where can we find such an investor? If we could not withstand the pressure and forced the launch, "Genshin Impact" would definitely not have achieved the results it has today."
"Mr. Chen, I'll toast you a glass."
Chen Pingjiang laughed loudly and drank a few cups with everyone.
After being a daughter-in-law for many years, she finally became a mother-in-law. (End of this chapter)
The lights in the MiHoYo studio building located at the Qingshan Lake base in Dongjiang are already on.
The game is about to be launched today, and everyone can't help but be nervous.
After so much preparation in the early stages, now is the moment to start.
"Today we are going to focus on the following data: the number of registered users, recharge turnover, ranking on both end-user bestseller lists, and player game time. We should try to collect as much user feedback as possible." Liu Wei clapped his hands at the hard-working employees and said, "Everyone should believe in yourself. During the pre-download stage, we have topped the App Store free list for three consecutive days. The quality of our games is worthy of recognition."
"The server must be stable. Not only will it crash, but even lag or difficulty logging in is not allowed."
"Yes! Mr. Liu!"
9 o'clock in the morning.
"Genshin Impact" starts global simultaneous public beta!
At this moment, each of the four giants of miHoYo is hiding in Cai Haoyu's office with a notebook in hand.
Some people are paying close attention to the server operation status, some are watching the background data jumping, and some are opening Bilibili to read player feedback...
Data and word of mouth determine everything.
In the Internet age, the speed of information dissemination has increased dramatically. Whether a game is good or not may be evaluated by someone within one or two hours.
"It's been exactly one hour now, and the number of registrations has exceeded half a million."
Cai Haoyu nodded: "Not a bad start! Everyone can breathe a sigh of relief now."
“On platforms like Baidu, Zhihu, Weibo, and TikTok, the search volume and number of topics related to ‘Genshin Impact’ have all grown explosively. They have all topped the charts, overshadowing other hot news.” Zhang Qinghua excitedly waved his fist.
This directly shows that the popularity and traffic of "Genshin Impact" has exploded, and few games can achieve this.
"Seven of the top ten anchors on Bilibili are playing Genshin Impact, while Douyu has only two."
Luo Yuhao didn't know whether to laugh or cry. He said, "Our "Genshin Impact" is indeed popular. Many Taobao stores have put up initial card draw numbers, and some account trading platforms have also put up initial card draw numbers. Now the highest initial card number has been sold for nearly 1000 yuan, and since many players can't draw high-star characters, there is still potential for it to rise."
"The backend turnover is also growing very fast!"
Liu Wei asked Zhang Qinghua who was standing beside him: "What is the feedback from the players?"
Zhang Qinghua smiled awkwardly: "It's polarized, but the negative reputation is mainly focused on the low card draw rate and the high kryptonian cost. You see, the one with the highest number of likes is 'Kryptonian gold, nothing (African dog head)' and this one..."
"The biggest problem with Genshin Impact is that if I'm not familiar with the game, I don't even know where to go or how to spend energy. The novice process is too long, the controller operation has serious bugs, the main line is not intuitive enough, the map design is not friendly, the enemy's search range is too wide, and the upgrade will be discovered by the enemy, etc. To be honest, it is far from as interesting as the various closed beta tests and various evaluation videos say. The so-called element combination is just a 1+1=2 operation."
Cai Haoyu said, "We have discussed the explosion rate issue repeatedly internally and cannot adjust it. If it is too high, it will undoubtedly reduce the difficulty of the game. But the second comment is very interesting. We do need to simplify the process for novices, enrich the game guidance, and strengthen the main storyline. We will try to correct it in the next version update. Of course, we should not change our operating characteristics because of a player's comment."
Liu Wei smiled and said, "How is it? I told you that our game is reliable, right? Can you put your mind at ease now?"
…………
Is Genshin Impact a hit? The answer is undoubtedly yes.
On the day of the public beta, in addition to maintaining its position at the top of the free list, "Genshin Impact" also quickly jumped to the top of the best-selling list.
From nowhere to No. 1 on the iOS best-selling list, the ranking has risen by at least: 1000 places.
This number is exaggerated, but not surprising. When the PC version was tested in advance, the official "Genshin Impact" had already announced that the number of global reservations had exceeded 1500 million. Some people may not want to admit that the explosion of "Genshin Impact" in the mobile game market is almost certain.
On the day of the launch, the total daily turnover in China and overseas exceeded million yuan through PC alone. Among them, the Chinese mainland market alone contributed 260 million DAUs, and the payment rate reached 25%.
In addition, in just one day, "Genshin Impact" ranked among the top 69 free lists in 10 countries and regions around the world, the top 41 in 5 markets, and topped the iOS game free list in 5 markets.
In terms of best-selling list performance, "Genshin Impact" is currently ranked 5th on the Korean iOS best-selling list and 7th on the Japanese best-selling list, and its ranking is expected to further improve. Combined with its No. 1 performance on the Chinese iOS best-selling list, "Genshin Impact" has penetrated the markets of China, Japan and South Korea on the first day.
As of 24:280 that evening, the number of registered users exceeded million, and UID showed that the number of players was growing rapidly.
This topic has surpassed the previous top product "PlayerUnknown's Battlegrounds", and it can be said to have surpassed its senior brother. It is estimated that only when "World of Warcraft Classic" is launched in a few years can it be comparable.
but……
Compared with the positive feedback from overseas players, the feedback from domestic players is still relatively polarized.
Most of them complained about the high cost and low explosion rate, and a small number of players complained about the experience. However, players generally praised the game's cartoon rendering technology, open world design and element interaction mechanism, and believed that its graphics performance reached the top level in mobile games, especially at 1080p resolution on PC.
Amidst this controversy, the various data of "Genshin Impact" continued to rise. The controversy actually boosted the popularity of the game!
The second night after the game was launched.
Chen Pingjiang, the major shareholder of miHoYo Studio, generously booked the buffet restaurant of a five-star hotel and held a grand celebration banquet.
It can be regarded as a reward for all miHoYo employees for their hard work over the years.
It was because of their hard work that they got Chen Pingjiang a hen that laid eggs.
“Congratulations, the market feedback is unexpectedly good, which proves that your efforts are worthwhile. From now on, everyone in the world will know you!” Chen Pingjiang raised his champagne glass with a smile and clinked glasses with the four members of miHoYo.
Cai Haoyu was extremely terrified: "Mr. Chen, I don't dare. The success of Genshin Impact is mainly due to your support and the support of our sister companies. If it weren't for you, miHoYo might have disbanded long ago."
Liu Wei on the side also nodded and said: "What impressed me most is that Mr. Chen never put pressure on us because of the difficult birth of "Genshin Impact". In short, he silently supported us and criticized us for rushing to finish the work. Where can we find such an investor? If we could not withstand the pressure and forced the launch, "Genshin Impact" would definitely not have achieved the results it has today."
"Mr. Chen, I'll toast you a glass."
Chen Pingjiang laughed loudly and drank a few cups with everyone.
After being a daughter-in-law for many years, she finally became a mother-in-law. (End of this chapter)
