Chapter 486 Joint: Prometheus
In 1985, th Century Fox extended an olive branch to Reebok.
The brand was invited to produce a prop shoe for "Alien 2".
That is the famous Reebok Alien Stomper.
With the help of movie placement, this shoe is displayed in all directions just like Nike in "Back to the Future 2".
Although Reebok at that time was focused on fitness, running and the newly expanded basketball product line, a new designer still came up with his design plan perfectly.
And fulfilled director Cameron's request: it's easy to take off.
From this, Reebok’s most popular BB5600 was born.
The shoe body is built with VELCRO tape based on the design of this shoe, and has since been integrated into Reebok's design blood.
"Foxi joins hands with HYS to recreate the classic Alien Stomper!"
"To pay tribute to the LV-426 planet where the aliens live, with a limited release, the "Alien Prequel" project has reached a breakthrough."

“Following CC, Hermès Film Investment Company joins hands with Hermès’ brand HYS to enter the world of movie fan collection.”
"How does HYS surpass Reebok in creativity? Or give it new and innovative ideas?"
"."
The sudden news from North America broke Nike's composure.
Hatfield angrily yelled at the hotel where he was staying because he was being entrusted with a plot.
But this is a business transaction, and it’s useless for him to be upset.
Nike's North American headquarters was also a little surprised by this sudden cooperation. They only came to their senses after seeing reports of Little John being interviewed by the media.
HYS can't only point to Nike to seek breakthroughs in sports shoes. Other brands also have opportunities.
"Have Reebok and HYS reached a cooperation? Hart, have you met anyone from them in Paris?"
"No, I just heard today that they received Decathlon."
Charlie Danson, president of Decathlon NIke, couldn’t help but think about how to deal with today’s passive situation.
HYS is too strong.
This made him a little unhappy.
Cooperation is inherently a matter of seeking supply.
But then he thought, and a disdainful smile suddenly arose on his face: "Hart, come back, you staying there will only attract more sports brands to them, and they can use us as a bargaining chip to compete with other brands." Brand negotiation.”
"." Hatfield thought about it, and it was indeed true.
"But you don't have to be disappointed. They are too anxious. Maybe they will come to us after you leave."
Charlie Danson went on to analyze.
They invited Decathlon, sent people to China to contact sports brands, and obtained the authorization from Fox.
There are various signs that HYS's attitude is a bit too hasty.

But again, their business operations make good use of their own resources.
HYS has resources, and so does Nike.
Charlie Danson, who got some business inspiration from this, smiled and said: "Hart, don't you think our Air Mag is also worth bringing out again?"
"you mean"
In fact, in 2016, Nike was the first to apply this business strategy of replicating film and television classics to its own commercials.
Subsequently, Reebok, which has made great progress in the sports and fashion markets, followed suit.
All have achieved good market response.
Now, it is not unusual for the situation to be reversed.
It is normal for brands to learn from each other’s correct business strategies.
But in Little John's opinion, he is the pioneer in replicating classic shoes from movies.
"Haha, Xiang, are you surprised by such a surprise?" Little John held the phone and asked for credit across thousands of mountains and rivers.
"well enough."
"What do you mean it's okay? Tell me what Nike's reaction was like?"
After hearing this, Little John became excited instantly, "Let me tell you, in order to help you negotiate this joint signature, I didn't even bother to rest."
He didn't even sleep well after flying to Los Angeles from the capital.
Is the collaboration with "Alien" so easy to talk about? It took him a lot of words to persuade the other party to give up and reebok.
"Actually, there's no need to be so anxious." Xiang Yang was silent for a while.
Xiangyang really has no idea about Reebok, because such a limited release does not create a big wave, and the original model designed by Reebok is too classic, and it is difficult for innovation to overcome that mountain.
In my impression, this limited edition shoe only sells well at Neon.
But little John didn't know that. Seeing that the negotiation between his friend and Nike was at a stalemate, he took the opportunity to discuss a joint name with Fox, so he thought of doing something.
"But you can be regarded as giving Musk a head start."
Xiang Yang smiled when he remembered that he had tricked Tesla into going to Fox to discuss a joint venture.
"That's an unexpected gain." Little John smiled, "Xiang, I think this series of joint names are limited to limited editions, what about complete sets?"
"Then we'll have to wait until you come back to discuss it."
Xiang Yang hesitated and said, "If we put T-shirts, watches, and shoes together, the style and quality must be unified, I'm afraid."
"That's what I meant."
"Ok, I know."
Xiang Yang was not annoyed at being interrupted. If it were anyone else, he would have really wanted to scold him, but Little John had this idea.
If you think about it carefully, the feasibility is quite high.

Unfortunately, something is missing.
If we look at the future market, when such joint brands are everywhere, we can find a mobile phone manufacturer and a game manufacturer to work together to make the gimmick high.
"Fuck" was a rare swear word, and Xiang Yang didn't know what to say.
He bets that Axel will definitely not be able to negotiate this kind of thing with Apple. At most, HYS will produce phone cases for the 4 and 4S, or make protective cases for the headphones they are about to release as a supplement to the "Alien" peripherals.
"what happened?"
"nothing."
"Are you afraid that Reebok won't agree with the shape of the authorized shoes? That's not a problem, right? Don't tell me that you want to copy them exactly."
"Don't talk nonsense."
Xiang Yang's face looked a little embarrassed. He really wanted to fool around with it.
After all, this is quite different from his previous plan.
"Then you have some snacks, I'm very optimistic about you, haha." Little John felt that he heard something, and said with a proud smile.
"."
After hanging up the phone with Little John, within a few minutes, Annabelle knocked gently on the door and walked in.
"Boss, Mr. Hatfield just called and said that they have suspended negotiations and are preparing to leave for the United States."
"Oh."
"Then I need to arrange a ride with Boss?" Annabelle was quite sorry to see Xiang Yang not showing any surprise.
HYS+Nike, if these shoes are made, she will consider buying them.
"No, if they want to leave, just leave."
Xiang Yang shook his head casually and said to his secretary Annabelle: "You can ask Hardy if he is interested. Uh."
After a pause, he realized that it was inappropriate to do so. He changed his words and said, "How about you go deliver it for me and express your apology for me."
Annabelle was stunned when she heard this.
"You should learn more from Bea Shaffer and learn to share the burden." Xiang Yang stood up from the chair with a smile.
He still had to go to Axel to discuss the ideas in his mind, so he didn't have time to waste precious time on Nike.
"If I had a good life like Shaffer, I would definitely share it with you." Annabelle looked at Xiang Yang who was about to leave and muttered in her heart.
In China. At the Shanghai airport, Bea Shaffer was waiting for the plane to Jinjiang when she received a call from Annabelle.
ANTA retail headquarters is located in Shanghai.
The production headquarters is in Jinjiang.
Since she was here to discuss specific cooperation, she felt it was necessary to inspect the industrial base directly.
To avoid having to travel thousands of miles to come here again.

Sitting in economy class for nearly 10 hours made her feel full of resentment towards someone.
Accompanying her was the son of Anta’s founder.
"Mr. Ding, I'm sorry."
Seeing clearly who was calling, Bea Shaffer's tired face couldn't help but frown.
"No problem, Ms. Bea Schaffer."
Ding Zhong stood up quickly and signaled him to leave temporarily. Although HYS's joint inspection on the premise of joint cooperation came suddenly, everyone at ANTA attached great importance to it.
For this reason, he also gave up going to the capital for a meeting and deliberately took time out.
In fact, there is really no overlap between the two brands.
It's just that no one noticed it.
At the upcoming Gymnastics World Championships, the award-winning uniforms of the Chinese delegation will be provided by Anta. As one of the sponsors of some participating athletes, the logo of HYS will also appear at the venue.
"Bella, what do you say?"
Bea Schaffer asked.
"Shaffer, the boss asked me to send Nike's people away. I'm not sure about something." Hearing Bea Shaffer's voice, Annabelle burst into laughter.
"What about others?"
Bea Shaffer asked doubtfully.
"He went to see the vice president."
After listening to Annabelle's report in confusion, Bea Shaffer shook her head helplessly.
This is really in line with Xiangyang's work style and way of dealing with people.
For him to send off the Nike people in person, it would be unless the talks were very pleasant, and in the current stalemate, such a sensitive joint activity broke out on Little John's side.
He definitely doesn't want to waste his experience on Nike people anymore.
Taking a deep breath, Bea Shaffer said: "Listen to me, the specifications of the commercial vehicle must be the best. In addition, apply for some gifts and buy a few bouquets of flowers. Hatfield's grade must be higher than that of the ones he is traveling with." Staff high. Plus.”
"Just say that Boss has an important meeting and can't come. Remember to remind him to at least make a phone call to say goodbye."
After combing through it carefully, Bea Shaffer thought about whether there was anything she had missed.
"As for Director Hardy, do I need to invite him?" Annabelle asked.
"Need not."
Only a dedicated secretary and people from the public relations department came to see him off. Of course, the Nike team was not satisfied.
Although, this French beauty thoughtfully prepared a full range of HYS products for them according to their respective genders, ages, and body types.
Can their income be enough? If you want to buy these, check the price.
This time, Hatfield finally learned what it means to "come with joy and return with disillusionment."

But compared with this, what dissatisfied him most was that he came all the way and didn't see HYS's design!
"Hermès, youth, sport."
Reciting the meaning of the letters of the HYS brand, Hatfield arrived at the airport and was a little reluctant to leave.
He really wanted to see what kind of design Xiang Yang and Pierre Hardy had come up with to attract so many people.
Maybe there will be a display during Paris Fashion Week?
Thinking that at Fashion Week, VVIPs of big brands would enjoy privileges, and might be able to get a glimpse of HYS's next sports style series from the 2011-2012 spring and summer designs to be announced by Hermès this year, he quickly asked an assistant next to him to stay. Paris.
On the other side, in Axel's office, Xiang Yang was naming the joint model of "Alien".
In his words, just call it the "Prometheus" series.
Then the movie will use this name.
The spacecraft used by humans to go to the planet is also called this name.
Why bother with another one?
Yes, few people know why "Alien Prequel" is called Prometheus.
Because it has Ridley Scott's usual private work, the simplest explanation is: the name of the spacecraft is "Prometheus".
The implicit meaning is similar to the ancient Greek legend about stealing fire for mankind.
The general story begins with humans discovering the remains of an ancient civilization in a grotto, and then taking the "Prometheus" to fly to the planet where the "Engineer" is located. While searching for the origin of human beings, they also explore the relationship between humans and God. .
This revealed the birth of "Alien".
With the beginning of the entire movie series.
"Has the title of the movie been decided?" Axel asked.
"hehe."
Xiang Yang smiled and explained, "I just met him over the weekend."
"What a coincidence?"
"What a coincidence, it depends." Xiang Yang shrugged and said, "My lover starred in his movie, and it happened that he also wanted my help with something. We talked about some movie-related things while we were there."
Axel nodded.
He hasn't read the movie script. If Xiang Yang thinks the name is good and matches the name of the movie, then that's fine.
"What about the outer packaging? Have you thought about the overall tone?"
"Try to combine the elements of the movie as much as possible, box. Wait and see. Tesla will also co-brand with "Alien". When the time comes, I will meet with their industrial designers to try to make the things they come up with interactive. one time."
In one breath, Xiang Yang said a lot of things. If it weren't for the relaxed and casual tone, it would be like giving a work report.
"That couldn't be better." Axel said after hearing this.
Tesla and HYS cooperated very happily on the cross-country running project.
The entire movie "Alien" pursues a sense of science fiction. In this regard, HYS is much more disadvantaged than Tesla.

We can bring in such a strong partner to promote new products together.
What else is there to worry about?
Hearing that Xiangyang and the others had obtained the authorization from Fox, Musk, who stayed in Paris for two extra days because of Macron's invitation, was surprised.
"Xiang, you can't be sure on that day."
"How can I have such ability?" Xiang Yang spat lightly and complained: "Strictly speaking, I am wiping Little John's butt again."
Musk smiled knowingly.
"Okay, I'll send someone to handle this as soon as possible. Once the discussion is over, you will be responsible for the specific design. How about it?"
"."
"Don't worry, I will help you with a design fee." After Musk finished speaking, he laughed out loud.
"It's not about money. I'm not very good at industrial design. Just in case."
"I'll arrange someone for you, just keep an eye on them."
Seeing what he said, Xiang Yang had no choice but to agree.
"By the way, Xiang, I have something to ask you. What do you think about putting Uber's headquarters in Paris?"
"Put it wherever you want, but I won't go to the Uber building anyway!"
 Photos will wait a moment.
  This shoe and its co-branding are real, and the details are meticulously detailed. It is known as a souvenir for die-hard "Alien" fans.
  Many "space shoes" in science fiction movies have his shadow.
  
 
(End of this chapter)

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